Have you created your very own lip balm? Have you used it with great success and even received rave reviews from the friends that tried it as well? If so, have you considered marketing it? If not, why not?

What’s So Special about Lip Balm?

A universal problem that plagues millions upon millions of people – chapped lips. Everyone from beach bums to ski hill slalom runners have suffered the pain and inconvenience of chapped lips. So, clearly, there is a necessity for this viable product idea. In this day and age of everything being green or natural, the fewer unnatural ingredients the better.

Do you think you have what it takes to make a product like that?

A Marketable Skill

Perhaps you have been searching for a fresh idea as a fledgling entrepreneur. Or, perhaps, you are an avid do-it-yourselfer that wants to channel your creativity into a side business. Regardless, a successful business can be built around the right do-it-yourself lip balm. There are recipes all over the Internet, but to create something fresh and exciting, you’ll want to put your own spin on them.

Let’s take a look at the different types of lip balms in existence.

Medicated Lip Balms

Many natural lip balm varieties, to soothe dry or chapped lips, include ingredients that alleviate cracked skin pain. The most common of these is camphor or menthol. Essential oils are included in any number of lip balms created by do-it-yourselfers just like you. Known for their numerous healing qualities, these oils are indispensable. As an example, for stress relief, you could include lavender.

Lip Balm with a Tint

Lip balm can be used for more than just chapped lip prevention and soothing. Tinted lip balm, while you’re treating your poor, sore lips, can add a pop of color! Best of all, there are unlimited colors/shades out there that could be used, including reds, purples, oranges, pinks, and more. Mica powder or a tiny bit of lipstick can be mixed in to create your favorite pigment.

Natural, Beeswax Lip Balm

Where lip balm is concerned, one of the best, most often-used natural ingredients is beeswax. Surely, you’ve heard of Burt’s Bees. There can be little doubt as to the main ingredient here!

Beeswax mixes well with other ingredients, is easy to order, and it’s extremely affordable. Though prices vary, for around nine dollars you can purchase one pound of beeswax pastilles/pearls.

Your Lip Balm Checklist

As suggested earlier, there are many lip balm recipes on the Internet. Here is one possible checklist to run through so that you will be prepared when you start creating your own exclusive brand of lip balm:

  • Lip balm tins or tubes
  • Mica powder
  • Essential oils
  • Coconut oil
  • Shea butter
  • Beeswax

Get Ready, Get Set… Create!

In a double boiler, you will put your coconut oil, Shea butter, and beeswax. Combine and stir them using a wooden spoon or spatula until thoroughly melted. Then add the scent of your choice. Keeping the hot water under the top of your double boiler (this keeps it from hardening), remove it from the heat and start mixing in your essential oils. Five to 10 drops are suggested as a starting point. If you have chosen to add a pop of color to your product, this is the time with a pinch of lipstick or mica powder.

All blended? It’s time to spoon the balm into a dropper or pipette. Transfer the balm into your tubes or tins and, for several hours, allow them to cool at room temperature.

Now get out there and market your product!

Architectural Beauty would like to help you in the creation, production, packaging, and marketing of your wonderful new lip balm. Contact us today to find out how we can be of assistance.

Have you created your own cosmetic brand or personal care merchandise? If so, then you need to understand a key aspect of cosmetic product safety – the microbiology test. Understanding microbiology testing is very important but can also be rather confusing; especially if you’re just a beginner. Read on to learn more about how why a microbiology test is so important.

Microbiology for Beginners

Small living organisms are studied in microbiology, such as algae, protozoa, fungi, bacteria, and viruses. Referred to as microbes, these organisms are invisible to the naked eye but make up 60% of all living matter. Unfortunately, microorganisms can damage cosmetic products and cause infection or skin irritation.

Why Test Cosmetics?

In order to make cosmetics or skin lotions, you need water and preservatives. If you don’t use enough or the wrong kind, your cosmetics can end up with microorganisms. This may cause spoilage or chemical changes and harm your consumers.

Consumers often contaminate their own cosmetics by dipping into them with dirty hands. This challenges the cosmetic industry to ensure their merchandise is free of harmful organisms and additives while still remaining safe to use. This is done by adding preservatives and preventing contamination during manufacturing.

How Can Microbes Be Prevented?

If you are manufacturing your cosmetics in non-sterile conditions – in a warm and moist environment, on a dirty counter, or with stale water, for example – you may not be able to prevent contamination during the process. However, here are some tips to reduce that possibility:

  • Always have clean hands or wear gloves.
  • All surfaces should be disinfected.
  • Use clean utensils and avoid cross contamination between formulas.
  • Tap water can contain traces of bacteria – use distilled water.
  • Avoid using bare hands to touch your finished product.
  • When products are ready for packaging, use disposable piping bags.

What Kinds of Tests?

Whether you’re creating lotions, liquids, or creams, there is a different test method for each product which can be purchased on various websites. They are used at home, but then sent to a private laboratory for complete results. There are tests for yeasts and molds, and others for testing bacteria. Be sure not to touch any part of the test with your fingers because hands are covered in bacteria. The slides will be contaminated before even testing your products.

If your products are liquid, a small amount can be poured into a test tube, then a paddle dipped in until completely covered. The paddle is sealed in another test tube and within 5 days, if there are any bacteria, it will show up as red dots on the paddle. If there is yeast or mold spores in the liquid, there will be a fuzzy growth on it.

For creams and lotions, take a sterile swab and swipe some of it across the agar, which comes in the test kit. Again, the results will be either show red dots or a fuzzy growth. The test tubes then need to be sent to a professional lab.

Is all of this making you a bit dizzy? Did you know there is a cosmetics testing company who can help you? Contact Architectural Beauty and we’ll assist you with creating and testing all your products. Get started today!

You’ve recently started your own cosmetic brand. But how do you make it stand out in the crowd? Building a following for your Twitter feed or Instagram profile is more than just sending out a lot of meaningless content. Getting an eye-catching social media campaign takes precise attention to detail. Here are a few tactics to build awareness and inspire consumers to buy.

Portray Your Image Consistently

Who should buy your cosmetics? Are you trying to attract someone young, trendy? Someone just starting out who may not have a lot to spend? Or are you targeting someone established and willing to pay more for what they want? Decide on your message and be sure your brand conveys this image across all medias. Every Tweet or Facebook post needs cohesive graphics, hashtags, and text.

Use a Variety of Platforms for Your Message

Remain current by constantly updating old content and adding new. Use multiple media platforms to share your most relevant information. Drive your brand’s online presence by experimenting with new media and social media innovations. Use Twitter or Facebook to drive your followers to your Instagram account. Create a contest to get more followers; linking your accounts exposes a larger number of viewers to each post.

Stay Accessible

The best thing about social media is the ability to connect directly with your consumer base, so work with your team to build a solid plan for your public relations. Engage with your customers directly online by starting one-on-one conversations, not just mass branding messages.

Try to immediately answer all the comments and feedback on your cosmetics brand. Your followers want respect and attention. Being responsive and remaining active will show you care. While it’s easy to stay connected with customers who are passionate about your products, passive consumers are more difficult to engage. Don’t lose them. Encourage followers to send in a video using your products. Consumers will be excited, and they’ll share your cosmetics through word of mouth.

Never pass up an opportunity to interact with consumers through giveaways, Q & A sessions, YouTube tutorials, competitions, etc. This encourages engagement and will ultimately increase sales.

Testimonials

Do you know anyone famous, locally popular, or even a little famous? Having a reputable person show support for your cosmetics brand will give you a boost. Publish testimonials on the website. They can be from sources ranging from a Facebook friend with 2,000+ followers to a new beauty blogger with only 150. All public acclaim benefits your brand, so publish testimonials from bloggers, consumers, and celebrities whenever possible. Incorporating content from different kinds of social media contributors will generate a bigger audience for your products.

Add Value

Engage more followers by providing original, focused content and relevant messages. Avoid jargon filled, repetitive content. Educate, provide advice, and demonstrate the latest trends. Talk about social justice issues and allow followers to contribute to the conversation. Give your customers a reason to visit your site. Create content to appeal to your consumer base – promote exciting events, charity campaigns, or new product designs. Ask for opinions and make the most of every interaction. Are you feeling overwhelmed? Following these steps will help your brand become and remain relevant, but you may need some help. Push your company to the next level with help from Architectural Beauty. Contact us today!

Some people consider preservatives to be a controversial ingredient in cosmetics. There are many products that claim to be preservative-free and this leads to the belief that preservatives may be potentially harmful or even unnecessary. However, unpreserved products present consumers with a serious public health concern.

Read on to learn more about cosmetic product preservatives and what they do.

What Are Preservatives?

A preservative is a synthetic or natural ingredient that is added to cosmetics in order to keep them from spoiling or becoming contaminated. They ensure that cosmetics remain safe to use for an extended time period. Preservatives undergo quality testing and safety assessments. This rigorous testing ensures that the cosmetic products will not harm consumers.

Why Are They Needed in Cosmetics?

Without preservatives, cosmetics can become contaminated. Like fruit in a bowl, cosmetics can spoil, get moldy, and potentially make the consumer ill. When a product becomes contaminated, especially if it’s used around the eyes, it can cause serious infection or irritation.

When water is introduced to a formulation, microbes begin to grow – no matter how carefully the products are made or how sterile the space is. In addition, every time a consumer touches a product, more microbes are added from their fingers. And if left in the bathroom, with every steamy shower or toilet flush, products become tainted. Without preservatives, it only takes a small number of bad microorganisms to turn a safe product into slime or fuzz. Because of how cosmetics are used, they need to stay safe for their entire shelf life and beyond.

More Problems

Unfortunately, natural products are more susceptible to microbe growth than those with preservatives. There are more nutrients for bacteria to feed on and for microbes to flourish. In addition, people who have health issues often purchase natural products, thinking these are better for them. Those consumers may not have a strong immune system and are more prone to illness without realizing it. Some of the illnesses caused by bacteria in cosmetics are pneumonia, strep throat, pink eye, thrush, meningitis, and many more.

Common Preservatives

While not all products need preservatives (i.e., bar soap, lip balms, oil-based serums), anything that incorporates water, like shampoo, lotion, or liquid foundation, does.

Some preservatives can be used in low concentrations and small amounts, but always do research before adding preservatives to your products. All of them have pros and cons. The most common preservatives are:

  • Parabens:  Ethyl-, methyl-, propyl-, isobutyl-paraben, and others, are widely used because, compared to other preservatives, they’re very effective at low doses. They are easy to use, have no color or smell, and skin can easily tolerate them.
  • Formaldehyde Donors: Types of formaldehyde donors include glutaraldehyde, DMDM hydantoin, and imidazolidinyl urea. Formaldehyde itself was once commonly used, but no longer. Instead, chemists developed donors.
  • Phenol Derivatives: Including phenoxyethanol. It has become the primary replacement for parabens in natural formulations because of its effectiveness at low concentration levels.

Natural Preservatives

Be aware that natural preservatives are less effective than those named above. They need to be used at higher doses and higher concentrations, which can make them allergenic. Natural preservatives are also more expensive to use and can add colors and scents to a product.

Most are weak acids, such as benzoic acid, citric acid, salicylic acid, lactic acid, sorbic acid, etc. In addition, there are herbal options like fermented ingredients, certain essential oils, and alcohols which can preserve formulas. To use preservatives effectively, you need to understand how they work and how much to use. Not a chemist? Then your best bet is to contact Architectural Beauty. We’re here to help you formulate and market your cosmetic products. Call today!

The snow mushroom is also known as the tremella mushroom and the silver ear mushroom. But called by any other name, this mushroom has been used throughout Asia for centuries as a wonderful tonic for healthy skin. Studies have shown that snow mushrooms are full of proteins, a variety of salts and vitamins containing 18 amino acids, as well as carbohydrates, crude fiber, and fats. Knowing the correct way to use snow mushrooms can significantly and naturally beautify your complexion. Read on to find out more.

Skin Healing

The snow mushroom has also been found to inhibit melanin formation with a ratio of nearly 60%. That means it has a much better effect on skin lightening and brightening compared to other chemicals such as Vitamin C, Kojic Acid, or Arbutin. Another study found that snow mushroom extracts can stimulate cell growth to help speed the healing of wounds. It was made into a paste and applied to burns and, in every case, the mushroom helped to drastically reduce redness and skin damage.

Natural Anti-Aging Ingredients

With many consumers looking for more natural ingredients in their skin care products, snow mushrooms are often used to hydrate and lighten dark spots, giving their skin a younger look. Mushrooms are used in cosmetics because of their ability to protect the skin, retain moisture, and effect the skin’s flexibility. In addition, these mushrooms are anti-allergic and anti-inflammatory. They prevent the degeneration of micro-vessels and help to maintain blood flow.

Many topical night creams, face lotions, and serums use snow mushrooms for their anti-aging properties due to their potent antioxidants and deep moisturizing abilities. The mushroom extract naturally brightens the skin, eliminates age spots, and helps to create a more even skin tone overall.

Even More Benefits of Snow Mushrooms

Snow mushroom-based products generate a natural film on the skin that moisturizes and restores dry skin to its optimally mobile and hydrated state. This gives the skin a smoother and more elastic appearance. The film protects the skin and does not fade over time. This leads to better texture, more efficient anti-oxidation, and deeper moisturizing of the complexion.

Compared to the recently popular hyaluronic acid, snow mushrooms can hold more water and the particles are smaller to more easily penetrate the deeper layers of skin. When the mushroom lotion was applied topically on the skin for four weeks, the skin’s texture was greatly improved.

Snow mushrooms are also very high in Vitamin D and when applied to acne lesions and bumps, it shows impressive healing abilities. Helping those with troubled skin is another great use for the mushroom extract. 

In addition, snow mushrooms are a clear winner when it comes to skin care in bad weather. Cold winter weather dryness, and summer sunburns from too much time outdoors, can be healed with better hydration from snow mushroom extract. It will moisturize and plump your skin to make it look younger and healthier. Are you thinking of creating your own beauty line? Interested in using all-natural products? Contact Architectural Beauty and get started today!

FDA regulations are harder to keep up with than the changes to income taxes every year! At best, it’s very nearly impossible for an entrepreneur to keep up with what’s okay with the FDA and what’s not. As well as regulations applying to your actual product, the FDA even has something to say about your packaging requirements.

The following are some regulations by the FDA that should be first and foremost in the minds of cosmetics product manufacturers.

Ingredient Safety

Each and every ingredient contained within a product, as well as the overall product itself, must be deemed, as long as it is used as intended, as safe. The controlling company or manufacturer is solely responsible for seeing to this.

Manufacturing Cleanliness

Supplies and product ingredients must be stored in a safe and clean manner. And a defined manufacturing process must be in place for every business. At any point in time, in order to determine manufacturing conditions, the manufacturing facilities can be inspected by the FDA. They will be looking for misbranding, adulterated cosmetics, and overall manufacturing safety.

Product Labeling

There are specific labeling requirements put forth by the FDA including, but not limited to, the fact that labels most contain the following:

  • The distributor or packer
  • Manufacturer’s address
  • Address and name of the business

There are exemptions that can apply in certain instances. Exemptions and details can be found in section 701.9 of Title 21 of the Code of Federal Regulations put forth by the FDA.

Cosmetics Classified As “Organic”

There is a specific regulation regarding the use of “organic” as a term that applies to a product. It pertains to cosmetics, even though it wasn’t written for cosmetics. Three main topics regulate the use of the word organic:

  • Labeling
  • Handling
  • Production

Check online, at the FDA’s website, for detailed information regarding organic labeling (i.e., various required percentages, definition of organic ingredients, etc.)

Regulations on Hybrids

A product is considered by the FDA to be both a drug and a cosmetic if it causes a change or improvement in appearance (i.e., cure or protection/prevention). Requirements relating to both drugs and cosmetics are rules and regulations to which this type of product must adhere. Requirements for drugs are far more robust than are cosmetics requirements.

The following would be considered hybrid products:

  • SPF protection makeup and moisturizers
  • Deodorants and antiperspirants
  • Anti-dandruff shampoos

That small list of three products will come as a huge surprise to some people! Imagine, your deodorant or dandruff shampoo being classified as a drug. But the FDA is very strict and will not hesitate to enforce the rules and regulations no matter the damage to the reputation or marketability of a product or company.

So, better safe than sorry.

Entrepreneurs have enough to worry about without having to concentrate on each and every FDA rule and regulation. It’s hard keeping up with the FDA! Today’s astute business person partners with professional organizations that can assist them in things like distribution, promotion, branding, packaging, manufacturing, testing, product formulation and development, and yes, any regulatory concerns that there may be.

We’re going to share with you a number of ways for today’s skincare product entrepreneurs to attract the attention of retail beauty buyers. Let’s look at how skincare brands approach beauty product retailers for the best results.

Always Do Your Research

There are a few things you should know before you pitch your product to a store, particularly a large one:

  • Why consumers will love your product
  • Why their store and your brand are perfect fit
  • Show them that you know their customers
  • Show them that you know their store

Expect Marketing Costs

Don’t be surprised when a store, in order for them to sell your product, wants you to be a contributing member when it comes to costs, such as marketing.

Keep It Simple

Here’s what to include when you send your product to a store in hopes of them being interested enough in your product to sell it: tell them why you want to target their customers, a one-page information sheet (keep it incredibly concise and brief), include samples. Done.

Recognize the Popularity of Naturals

Scientific marketing is out. Organic and/or natural is in. Consumers want to know exactly what’s going into their product and that it is as free of chemicals as it can possibly be.

Remain Hip and Trendy

Staying hip and trendy isn’t always easy because times are constantly changing. Keep your finger on the pulse of what’s going on around the world as it applies to your product. Rest assured, your competitor is!

Make Sure You’re Stocked

In the beginning, to keep costs down, many entrepreneurs start out with a small inventory. But if you’re going to be on the shelves of a large department store, you’re going to need enough product to fill two, three, or four shelves quickly.

Be Usable by All Skin Types

It’s not uncommon for a skincare product to focus on one skin type – i.e., oily, dry, mature, sensitive, etc. But to begin with, you want your product to be safe for and usable by all skin types. Branch off later.

It’s Okay to Be the New Kid in Town

Being new is nothing to be ashamed of but you have to make sure that you wow your buyers. As a new product, you can be featured in countrywide campaigns for new beauty finds, but you have to get your product out there and noticed.

Be Popular on Social Media

If you don’t exist on social media sites, you don’t exist at all. Build a following on Facebook, LinkedIn, Instagram, etc. To find out what opinions consumers hold of products, people generally check websites such as Compete.com and Google Trends.

 Be Innovative

People must want to buy what you are selling. Be innovative in your technology, application, ingredients, and packaging. Your customers want value!

If you have a skincare product that you would like to see on the shelves of your local drugstore, grocery store, etc., and you’re just not sure where to turn, she got the assistance of a professional. Marketing and development organizations can assist today’s entrepreneurs in areas of distribution, promotion, branding, packaging, production, testing, and so much more. Without the assistance of a professional company, you may not realize the success you’d hoped for. Don’t leave it to chance.

Cosmetics and beauty product customers are, for the most part, diehard, loyal consumers. It’s a serious business. But it’s also a business that includes a lot of competition. Without the right cosmetics packaging, how are you going to stand out in the crowd?

The Importance of Packaging

The first thing that people are going to see when they look on the shelf of their local store is the package in which your product is sold. There are numerous packages to choose from, so yours better stand out! But there’s more to great packaging than simply an eye-catching box or bag.

Before You Design… Prime

This step includes a few basic points:

  • Figure out who your ideal customer is – i.e., mature women, specific skin types, teenagers, etc.
  • Define the personality of your brand – now that you’ve figured out the identity of your customer, you’ll need to define the identity of your brand. Are you luxurious, classic, simple, or dark and edgy?
  • Devise a mood board – a mood board will help you through your design process as an inspiration. It will embody the personality of your brand through advertisements, colors, images, and more.

Research and Choices

This is actually where designing your cosmetic labels and beauty packaging begins.

Gathering up packaging info will take a little bit of research. First and foremost, you want to be FDA-compliant, so you’ll need information on that. Basically, this is where you grab every piece of information available on packaging. Here are some considerations:

  • Brand copy
  • Government warning labels
  • Expiration labels
  • Some type of image to a get the point across to your consumers that the product you are selling is cruelty free (no testing on animals)
  • Additional graphics and images

Design standards must be developed and will include the following:

  • Fonts
  • Colors
  • Styles

What Type of Packaging Should You Choose?

 It’s time to decide upon the physical packaging for your product. Packaging includes the following layers.

  • Inner packaging – In addition to outer packaging, what else do your customers have to go through before they actually get your product? That’s what is meant as inner packaging.
  • Outer packaging – When patrons scan the shelves at their local store, this is the first thing they’ll see. It also includes the bag in which cosmetics are packaged at your local retail store or the box that customer orders get shipped in.
  • Actual product packaging – This refers to a foundation bottle, compact, dropper, jar, sprayer, or tube in which your product comes. It’s what holds the actual product inside.

What Is Your Design’s Focal Point?

When choosing a design, this is the starting point. To get your message across, you actually have about a split second of time. Will your focal point concentrate on brand recognition? Then you’ll need a recognizable logo. This is your design’s core element.

 Finding a Cosmetic Packaging Designer

This is where you either hire a designer or figure out how to do it yourself. Though it’s not recommended, the do-it-yourself method can keep everything on a lower budget. But it’s not exactly advisable to cut corners on packaging design.

If you want to hire a designer, there are two basic ways of going about it:

  • Launch a design contest
  • Hire a freelancer

And, of course, the third way would be if you know someone that has had the experience already and they can recommend a reputable designer.

Ready, Set, Design!

As you create your design, remember to ask yourself the following questions:

  • Five years from now, will my design be relevant?
  • In 3D, how is my design going to look?
  • Against my competitors’ designs, will mine stand out?
  • Is the packaging easy to use and accessible?
  • Does my design clearly state the identity of the product inside?
  • Is this an attention-grabbing design?

Because packaging is such a huge part of cosmetics marketing, and because entrepreneurs are likely to have questions regarding packaging sourcing, it’s best to partner with a professional agency that is involved in marketing, brand identity, cosmetic development, and more. Avoiding common and unnecessary initial mistakes can expedite the success of a new product or product line.

Aloe is a plant grown in Arizona, Texas, and Florida, among other places with climates that are dry and hot. It is a cactus-like plant that produces two substances used in medicine – latex and gel. Found in the inner part of the aloe plant leaf, the gel is a clear, jelly-like substance. The latex is yellow in color and is just under the plant’s skin. Some aloe products contain both latex and gel, so they’re made from the entire crushed leaf. Medications with aloe gel, latex, or both, can be applied to the skin or taken by mouth.

Aloe Remedies by Mouth

Some individuals take aloe gel by mouth to help with diabetes, hepatitis, osteoarthritis, asthma, itching and inflammation, stomach ulcers, fever, inflammatory bowel diseases, radiation-related skin sores, for weight loss, and as a general tonic. Aloe extract can also be used for high cholesterol. The same chemical in gel form can be applied to the skin for canker sores and dry sockets in the mouth.

The latex in aloe can be taken by mouth to help for constipation as a laxative. It is also often used to help with colds, seizures, bleeding, colitis, depression, diabetes, glaucoma and vision problems, multiple sclerosis, varicose veins, joint inflammation, osteoarthritis, lack of menstrual periods, and hemorrhoids.

Aloe Remedies Applied to Skin

The gel in aloe is used to clear up acne. It has been shown that applying an aloe gel twice a day improves acne by nearly 35 percent. Other skin conditions such as diaper rash, inflamed skin, frostbite, bedsores, dandruff, wounds, radiation burns from cancer treatment, and scabies can be helped by aloe gel. A mixture of aloe gel and aloe extract is applied to the skin for scaly and itchy skin, sunburns, genital herpes, burns, and as an insect repellant.

Some people find that aloe gel also helps to heal inflammation in the mouth, along with dental plaque and gum disease, and it is used as an antiseptic. New products with aloe regularly arrive on the market.

Its Effectiveness

There is scientific evidence that suggests applying aloe gel on the skin will help to reduce the swelling, pain, and speed the healing of burns. It repairs frostbite, psoriasis, and skin sores. In people with first- or second-degree burns, some research shows that applying aloe cream can reduce healing time and wound size.

Other research also shows that an individual can reduce the pain from rashes in the mouth by using a mouthwash with aloe gel three times daily for 12 weeks or applying an aloe gel twice daily for 8 weeks.

For those with psoriasis, to reduce skin plaques, it is suggested to apply a cream with 0.5% aloe extract daily for four weeks.

Many individuals trying to lose weight have followed research suggesting using an aloe product containing 147 mg of aloe gel. Taken twice daily for 8 weeks reduces body weight and fat mass in overweight people diagnosed with prediabetes or diabetes.

How Does Aloe Work?

Aloe products can speed the healing of wounds by preventing cell death and improving blood circulation throughout the area. It also causes changes in the skin that help fights diseases such a psoriasis. Studies also show that certain types of fungi and bacteria are harmed by properties of aloe gel. The latex in aloe works as a laxative due to its chemicals.

Do you have an aloe product with which you would like to launch a business? Contact a professional company that offers a full service… from formulation to conception, and can help you with branding, marketing and other business solutions.

You see it all the time on television – companies exclaiming wild claims and all the extraordinary benefits of their beauty products. But are they all to be believed? No matter how long the product description, you may still be hesitant to believe that its moisturizing or antiaging properties will work. But, through clinical trials, real-life results can be realized. If more new brands took advantage of clinical trial opportunities, they may be more likely to succeed.

Have you created a product that you would like to see manufactured, branded, and promoted? Have you considered running some clinical trials on it? Let’s take a look at this method of testing and why it is important.

Why Do Consumers Like Clinical Trials?

When it comes to skincare and makeup products, various aspects can be revealed through different kinds of clinical trials. With this type of testing, the general credibility of a brand or product can be increased through claim substantiation, efficacy testing, dermal safety studies, and more. With their own eyes, potential customers will be able to view real life results through the information provided to them as a result of clinical trials. And to help buyers understand the true benefits of a product, clinical trials frequently include graphic illustrations and detailed statistics.

Should You Submit Your New Product to Clinical Trials?

What do you need to do before you can create a successful business? You need to find people who will purchase your products. To do that, you must create a loyal consumer group. That’s going to mean teaching people about your brand. All of this can be accomplished through an extensive clinical trial and smart marketing campaign. With hard facts and logic, you can convince consumers that your product is something they should not be without – clinical trials help do just that.

Who Do Brand Leaders Work With?

Cosmetic companies dealing with today’s leading brands work with a network that could be referred to as extremely diverse. It can include working with statisticians, biochemists, medical doctors, dentists, dermatologists, and more. Through the use of all of these individuals, companies stand a better chance of protecting their future growth and market share by instilling consumer confidence through the provision of legitimacy where their advertising campaigns and generated data is concerned.

Even though a company works with an extensive network such as that just described, however, clinical testing is still a major part of doing business.

Is Clinical Testing Required?

When it comes to cosmetics, the ingredients and products used and manufactured do not specifically require FDA approval (there are exceptions when it comes to color additives). They are, of course, required to be safe as long as consumers use them per their labeling instructions.

On the other hand, if you want to ensure the marketability of your product, you will subject it to clinical testing or trials. Human nature simply dictates that it is easier to trust something if it has been tested and the test results published.

What Do Clinical Trials Accomplish?

Clinical testing or clinical trials assess any effects that a cosmetic product might have on its consumers/users. It examines and considers the ingredients and their relevant toxicological endpoints. Also examined are possible systemic and local consumer exposure to the cosmetic.Architectural Beauty deals with safety, micro, and clinical testing. We assist in all aspects of product development through branding, packaging, manufacturing, and sales. No one should try going it alone in the cutthroat business of the cosmetic industry. It pays to have a seasoned professional on your side.