Have you created your very own lip balm? Have you used it with great success and even received rave reviews from the friends that tried it as well? If so, have you considered marketing it? If not, why not?
What’s So Special about Lip Balm?
A universal problem that plagues millions upon millions of people – chapped lips. Everyone from beach bums to ski hill slalom runners have suffered the pain and inconvenience of chapped lips. So, clearly, there is a necessity for this viable product idea. In this day and age of everything being green or natural, the fewer unnatural ingredients the better.
Do you think you have what it takes to make a product like that?
A Marketable Skill
Perhaps you have been searching for a fresh idea as a fledgling entrepreneur. Or, perhaps, you are an avid do-it-yourselfer that wants to channel your creativity into a side business. Regardless, a successful business can be built around the right do-it-yourself lip balm. There are recipes all over the Internet, but to create something fresh and exciting, you’ll want to put your own spin on them.
Let’s take a look at the different types of lip balms in existence.
Medicated Lip Balms
Many natural lip balm varieties, to soothe dry or chapped lips, include ingredients that alleviate cracked skin pain. The most common of these is camphor or menthol. Essential oils are included in any number of lip balms created by do-it-yourselfers just like you. Known for their numerous healing qualities, these oils are indispensable. As an example, for stress relief, you could include lavender.
Lip Balm with a Tint
Lip balm can be used for more than just chapped lip prevention and soothing. Tinted lip balm, while you’re treating your poor, sore lips, can add a pop of color! Best of all, there are unlimited colors/shades out there that could be used, including reds, purples, oranges, pinks, and more. Mica powder or a tiny bit of lipstick can be mixed in to create your favorite pigment.
Natural, Beeswax Lip Balm
Where lip balm is concerned, one of the best, most often-used natural ingredients is beeswax. Surely, you’ve heard of Burt’s Bees. There can be little doubt as to the main ingredient here!
Beeswax mixes well with other ingredients, is easy to order, and it’s extremely affordable. Though prices vary, for around nine dollars you can purchase one pound of beeswax pastilles/pearls.
Your Lip Balm Checklist
As suggested earlier, there are many lip balm recipes on the Internet. Here is one possible checklist to run through so that you will be prepared when you start creating your own exclusive brand of lip balm:
- Lip balm tins or tubes
- Mica powder
- Essential oils
- Coconut oil
- Shea butter
Get Ready, Get Set… Create!
In a double boiler, you will put your coconut oil, Shea butter, and beeswax. Combine and stir them using a wooden spoon or spatula until thoroughly melted. Then add the scent of your choice. Keeping the hot water under the top of your double boiler (this keeps it from hardening), remove it from the heat and start mixing in your essential oils. Five to 10 drops are suggested as a starting point. If you have chosen to add a pop of color to your product, this is the time with a pinch of lipstick or mica powder.
All blended? It’s time to spoon the balm into a dropper or pipette. Transfer the balm into your tubes or tins and, for several hours, allow them to cool at room temperature.
Now get out there and market your product!
Architectural Beauty would like to help you in the creation, production, packaging, and marketing of your wonderful new lip balm. Contact us today to find out how we can be of assistance.