Cosmetic packaging is a sensitive subject and can be very daunting, especially for a new product. Developing product packaging without proper consultation can ruin your business. While the packaging you come up with must protect the product, the most critical aspect of the packaging should be to attract clients and boost sales. Cosmetic companies make several packaging mistakes that you should avoid:

Wrong or Misleading Labels on Cosmetic Packaging

There have been many incidences where customers buy a product, only to discover it is wrongly labeled on the cosmetic packaging. Wrong labels are costly and reflect negatively on your brand. To ensure your business maintains a good reputation, you must be very careful during the entire labeling process.

Wrong labels have not only caused loss of reputation to many companies, but also costly in terms of lawsuits by disgruntled customers. Things may get worse if the user has an allergic reaction from an ingredient that was not listed on the product packaging. Always countercheck the product label before its dispatch to avoid such mistakes.

Product Cannot be Seen through Cosmetic Packaging

If you are creating a packaging for your new products, the packaging must be clear on what is inside. Be creative in the packaging, but ensure the cosmetic box is at least relevant to the product inside. If your packaging misleads clients in some way, it could drive your sales down. Proper cosmetic packaging will sell your products and build your brand reputation.

Cosmetic Packaging that’s Difficult to Open

A common problem with most cosmetic packaging is the difficulty in opening the boxes. Cosmetic companies go overboard while trying to protect the product and end up with almost impossible to pry  open boxes. If you package your product in difficult to open boxes, clients will complain and give poor product reviews, which does not help your brand reputation.

Excessive Prints and Imagery

You do not have to add every product detail on the packaging front. Excessive print and imagery ‘cheapens’ your packaging and may give customers the wrong impression about your products. While creating your cosmetic packaging, make it informative, yet simple. The packaging needs to be designed in such a way that both displays your product and shows its benefits.

Create an Emotional Connection

Creating an emotional connection is a crucial factor in selling a product. If your product connects emotionally with the customer, you are likely to sell more than your competition. Making customers feel special is crucial. They also need a solution to whatever problem they have. If you manage to make them feel special and solve their problem at the same time, your product will fly off the shelves.

Too Much Space Inside The Package

Leaving too much space inside the packaging typically works against your products’ sales. It only works for products that need inserts or fillers for stability. Plan your cosmetic packaging carefully to avoid wastage and to ensure your product reaches its destination in good condition. Excess space inside the package also misleads customers into thinking your product is larger than it is. Liaise with a reputable packaging company to ensure you use the correct packaging for your product.

Although cosmetic product stability testing is time consuming, it is absolutely necessary to ensure that your product is of a good quality. Many producers ignore this step amongst other steps like cosmetic production and design, even though it will help their businesses. If you were creating these products just as a hobby or for fun, then the worst-case scenario would be to discard the components away. If you were selling these products, then you have a serious responsibility to your customers to uphold certain standards of quality and safety, e.g., in the areas of cosmetic product stability. It would also be a detriment to your business if you had to throw away large quantities of finished products. Don’t you want to learn more about the processes behind pushing out a product?

Cosmetic Product Stability Testing Helps to Prevent Disappointment

Businesses thrive on being sustainable in the long run. Ultimately, what every business owner wants is for their customers to keep coming back for more. However, imagine a situation where you order an emulsion or balm from across the globe, opening up the package to a broken bottle or a rotten balm. Would you, as a customer be angry? If you were the producer, this not only damages your reputation, but requires you to fork out more wasted money to pay for the refunds and compensation.

Ensure the Condition of Shipment

The aforementioned “broken bottle” can easily be prevented if you were more aware of the shipment quality for your products. It is hard to control transport conditions, especially if you are shipping internationally. However, it is easy to predict and overcome conditions that your product can or cannot withstand. For example, if your product has a low melting point, you could package it in a way that makes it easy for the substance to melt without causing any mess, and leave instructions with your customer to normalize the product by putting it in the freezer.

Instruct the Customer about Appropriate Application Methods

Running cosmetic product stability tests would equip you with knowledge about the behavior of your product under different environments. This can help you with instructing your clients about the right methods of application.

For example,

  • Should the customer shake the bottle or container before usage?
  • Can she use the product with other products, or would a bad reaction ensue?
  • Should the customer apply the product on dry or moist skin?

Addressing these questions could potentially help you to advise your customer on how to get the best out of your products and be beneficial to your business.

Find out the Shelf-Life of your Product

An important part of selling beauty products is informing the customer about how long the product can last. It is commonplace in most parts of the world to include an expiry date on such products. This is imperative because you definitely want to avoid a situation where a customer complains about a bad skin reaction to your product that does not have a best-before date specified. Therefore, it is only through well curated suitability tests, can you attain this information.

If you are aspiring to become a beauty vlogger, then you are aware that filming the perfect makeup tutorial takes a lot of work. Viewers expect to see a flawless execution of techniques and to benefit from your extensive knowledge and expertise about makeup. There are many resources that can help you out but for an effective makeup tutorial, you only need a couple of things that are most essential to beauty vloggers.

Script of the Makeup Tutorial

While it seems that vloggers spontaneously talk about what they do in front of the camera, a script is actually very significant for any makeup tutorial. You need to come up with a concept then try to do the makeup look before filming. This will give you time to create a script. This will eliminate awkward moments where you get too caught up in applying makeup that you cannot think about what to say or do next. You can try to make, at least, a list of the steps and short descriptions to serve as an outline that will keep the tutorial (and your thoughts) look more organized.

Makeup Tutorial Setting

Create an appealing setting that will enhance the visual quality of the tutorial. Have a clean background to avoid distracting the viewers. Avoid having a flashy outfit that does not complement the background or the rest of the setup. More importantly, have enough space to move around and the area must be free from clutter to avoid tripping over something when you start demonstrating.

Makeup Tutorial Lighting

The most important component in a makeup tutorial is the lighting. You must have the equipment to help bounce or diffuse the light instead of harshly focusing it on your face. A soft box and ring light are the most popular tools for beauty vloggers. They both help in displaying accurate product colors as well as make the illusion of a blemish-free skin. You can also make use of natural light while filming. Set up the filming equipment in front of a large window. Film around 10 a.m. to 4 p.m. if you want a naturally diffused sunlight. You may film during the golden hour (sunrise or sunset) for a warm glow effect.

Shooting the Video

After ironing out the script, preparing the area, and positioning the light, you are now ready to shoot your makeup tutorial. Make sure that you have a tripod to keep the camera steady. Ensure that you stay within the frame the entire time by using the flip-around viewfinder or manually do place-marking. Learn how your camera works so you can get the right settings.

As you can see, producing the best makeup tutorial video does not necessarily mean spending a lot of money or stressing over it too much. You just need to be organized and have the essential equipment for filming. If you already have the material but doesn’t have an idea how to reach your target audience, you can always team up with a cosmetic marketing company who has the means and expertise to promote on social media. Hopefully these tips can help if you are just starting out to an inspiring vlogging journey on YouTube. Be sure to keep your followers updated for your next upload!