Makeup artist shooting video for YouTube

To create a fabulous makeup tutorial that will get lots of views and likes on YouTube and other video sharing sites, it is essential to use the proper lighting, scripting and setting. Below are some tips that will enable you to create a high quality makeup tutorial for YouTube that will help others while getting lots of positive attention and feedback.

The Lighting

The best lighting for makeup demonstrations is diffused illumination. You want equipment that will bounce those particles of light around as opposed to having a focused beam that glares. Specifically, the best tools for cosmetic videos are ring lights along with soft boxes. A ring light removes blemishes due to the simple yet effective structure it uses. It is basically a doughnut shaped object that is illuminated with a centralized stand which allows a phone or camera to acquire the softer glow it provides.

The soft box is a standard lighting fixture that has a box surrounding it, with inner sides that are reflective with diffusing material. The sides that are reflective will bounce the light inside the box, and the front will filter the particles to produce a mesmerizing glow. Natural light is also good, but only at certain times of the day. The best times include sunset and sunrise, and light that is available between the hours of 10 Am and 4 PM.

The Scripting

While some people are spontaneous and may dislike the idea of using a script, there are a number of reasons you should. These makeup videos are tutorials, and as such should be conducted in a formal way. You need a concept, time to practice the makeup you’ll be applying, and a good idea of what you’re going to say. One benefit of using scripts is that they will lower your shoot time since you won’t have to worry about what to say next. Scripts also work well with closed captioning after the video has been uploaded since they will have greater accessibility for a bigger audience. If you’re doing a video that is product focused, you can make a list of every aspect you want to cover and when to move from one point to another. Tutorials work best when all the steps have been written down in advance.

The Setting

The setting you choose should be consistent so it builds continuity. Some people like to use green screens and fabrics, but whatever you choose, make sure the backdrop is crisp and clean. A clean background encourages the viewer to focus on you and your message, rather than what is going on behind you. It is also important to make sure sufficient space is available for a makeup table so you can perform demonstrations, and to ensure the camera is not reflected. A miniature compact can be used to apply the actual makeup while you film. The clothing you wear should be nice but not too flashy. Avoid chevron and plaid patterns since computer monitor horizontal lines will have difficulty correctly displaying it.