Packaging is one of the most important aspects of a cosmetic product. How one packages the product determines how well potential customers will be able to identify it on the shelves, as well as how easy it will be to use. Working with a professional cosmetic development team to help you design the product’s packaging can help make this process easier. When designing the packaging for your cosmetics, here are some things to avoid:
Excluding Usage Directions
Usage directions help your customers use your product safely, thus maximizing the product’s potential. Many manufacturers, however, make mistakes when designing their packaging by only including the usage directions in the outer package (the box in which it comes in) and neglecting to have the usage directions printed on the actual packaging that holds the product (the tube or tin).
The problem with this is that most people tend to throw away the bulky packaging when they buy your product and if the tube or tin does not have usage directions, then they are left unable to figure out how to properly use your product. The way around this problem is to have usage directions printed both in the product packaging and the outer packaging.
Not Using Transparent Packaging
The current trend is to use transparent packaging which helps users know when the product is running out. If one is unable to have the whole package transparent, one can have a transparent indicator that allows the user to gauge the remaining amount of the product’s content. Transparent product packaging also conveys a sense of transparency and add a glamorous look to the product.
Not Making the Product Easy to Use
When your team is designing the packaging, it helps to test it in real life situations to understand what the user experience will be like. For example, one should be able to open the jar or tube without spilling the product. The package must also allow you to use all of the product. Clients must also be able to open the cap without needing tools or getting help to open them.
This is, of course, counter-balanced by the fact that you must also ensure that the product is properly sealed to guarantee clients that the product has not been tampered with. When designing the packaging, business owners need to think through how the product is likely to be stored. Most cosmetic products are placed on a shelf or on a table. If the design does not allow for the product to rest securely on a flat surface, the owner of that product may face constant spillages when the product topples over the table or off the shelf. Many cosmetic manufacturers often give samples of the product to a variety of people to use for a few days. This way, they get to understand some of the challenges that users might face and to adjust the form of the packaging accordingly.
Using Poor Quality Material
Avoid using cheap materials on the packaging. This is because people are likely to travel with your product or pack them in suitcases. For these reasons, poor quality packaging might affect reputation or lead to spillages, which in turn damages other items.