If you thought YouTube was just for kids or those who enjoy watching people wipeout on skateboards and sport bikes, you couldn’t be further from the truth! As a matter fact, if you are creating, or are considering creating, your own line of beauty products, YouTube could end up being a valuable tool.
Fire Up Your Laptop!
It’s time to pull YouTube up on your computer to see what all the fuss is about. Very quickly, you will notice beauty enthusiasts and vloggers by the millions posting videos about their favorite makeup look for summer, their fresh new eyeshadow, and more. Guess what’s happening to those videos. Millions of beauty-obsessed, wide-eyed individuals are hanging on their every piece of advice, every recommendation, and every word.
What’s the worst part about this? Your video isn’t up there. Let’s do a little analysis of the power of YouTube and what it can do for the leverage of your beauty brands.
Create A Bigger Online Community
Naturally, you want to build a bigger community online. If you have your own brand of beauty products, this is likely one of your goals. So, when you work with the influencers of YouTube, be sure to make this request of them – make specific mention of your social account(s). Ask them to include a link to your channel, if you have a YouTube channel, in the video description.
Raise the Awareness of Your Brand
Once again, this seems like a no-brainer. Of course you want to raise awareness when it comes to your brand! It’s not easy to get your brand talked about and observed on the web. There’s lots of people out there who are trying to do the same thing. Working with the digital influencers of YouTube can get your product in front of hungry, new audiences that want to improve their lives and their looks.
Help Boost Sales with Visual Stimulation
Digital influencers and beauty brands seem to be a match made in heaven. Promotions can be supercharged, and sales boosted after just a few mentions of your product on YouTube. Because these influencers can easily demonstrate the benefits of showcased products just by the sheer nature of videos, it is a great place for startup businesses.
What’s more, because viewers can witness your products in use and see what they can do in real time, YouTube videos can have an even more massive impact than mere still images.
Are You Ready for YouTube?
More than any other form of digital advertising, influencer marketing drives a higher ROI. It’s entirely possible that you have never before experienced the kind of revenue results that a YouTube video can produce.
In fact, a case study was done on a Fortune 500 brand that, with its influencer marketing campaigns, achieved an 11x ROI. There can be little doubt, after seeing results like this, that you, as a beauty product maker/marketer, need to leverage the power of influencer marketing to drive sales, exposure, and awareness.
If you would like assistance in the production or marketing of your new beauty brand, the experts at Architectural Beauty are here to offer their assistance and guidance. Contact us today.