If you thought YouTube was just for kids or those who enjoy watching people wipeout on skateboards and sport bikes, you couldn’t be further from the truth! As a matter fact, if you are creating, or are considering creating, your own line of beauty products, YouTube could end up being a valuable tool.

Fire Up Your Laptop!

It’s time to pull YouTube up on your computer to see what all the fuss is about. Very quickly, you will notice beauty enthusiasts and vloggers by the millions posting videos about their favorite makeup look for summer, their fresh new eyeshadow, and more. Guess what’s happening to those videos. Millions of beauty-obsessed, wide-eyed individuals are hanging on their every piece of advice, every recommendation, and every word.

What’s the worst part about this? Your video isn’t up there. Let’s do a little analysis of the power of YouTube and what it can do for the leverage of your beauty brands.

Create A Bigger Online Community

Naturally, you want to build a bigger community online. If you have your own brand of beauty products, this is likely one of your goals. So, when you work with the influencers of YouTube, be sure to make this request of them – make specific mention of your social account(s). Ask them to include a link to your channel, if you have a YouTube channel, in the video description.

Raise the Awareness of Your Brand

Once again, this seems like a no-brainer. Of course you want to raise awareness when it comes to your brand! It’s not easy to get your brand talked about and observed on the web. There’s lots of people out there who are trying to do the same thing. Working with the digital influencers of YouTube can get your product in front of hungry, new audiences that want to improve their lives and their looks.

Help Boost Sales with Visual Stimulation

Digital influencers and beauty brands seem to be a match made in heaven. Promotions can be supercharged, and sales boosted after just a few mentions of your product on YouTube. Because these influencers can easily demonstrate the benefits of showcased products just by the sheer nature of videos, it is a great place for startup businesses.

What’s more, because viewers can witness your products in use and see what they can do in real time, YouTube videos can have an even more massive impact than mere still images.

Are You Ready for YouTube?

More than any other form of digital advertising, influencer marketing drives a higher ROI. It’s entirely possible that you have never before experienced the kind of revenue results that a YouTube video can produce.

In fact, a case study was done on a Fortune 500 brand that, with its influencer marketing campaigns, achieved an 11x ROI. There can be little doubt, after seeing results like this, that you, as a beauty product maker/marketer, need to leverage the power of influencer marketing to drive sales, exposure, and awareness.

If you would like assistance in the production or marketing of your new beauty brand, the experts at Architectural Beauty are here to offer their assistance and guidance. Contact us today.

Clinical studies for beauty products help to give new brands credibility. Because in today’s current market, you need to take advantage of every upper hand that you can get.

Choices of Study Types

While the design of your study is important, the type of study that will be conducted is one of the most integral parts of the process. Will the study be unblinded or blinded? Does the study administrator know what they are evaluating? Do the volunteers know? There are Monadic studies, crossover studies, and placebo-controlled studies.

A Clinical Study Outline For Design

Let’s take a look at a sample outline for the design of a clinical study using bullet points:

  • This will be a placebo-controlled, 12 week double-blind evaluation of a dietary supplement. Two groups will be assembled. After a randomized selection, 30 people will be included in each group.
  • The benefits of this product are said to cater to a particular population that has experienced wrinkles. The gender requirement is nonspecific. Clearly, the subjects of the study must have wrinkles.
  • Two groups consisting of men and women, age 45 to 65, will be assembled. The study will take place over 12 weeks with a baseline visit, a six week visit, and a final 12 week visit.
  • Parameters to be evaluated will be hydration, skin firmness, and wrinkles and fine lines. To help document product effect, adding clinical photography will be of great assistance. Adding an expert or grader to the mix will also help gain clinical relevance.
  • Note: The idea of adding a questionnaire is considered, by some, risky. A study is considered more reputable and reliable if it is evaluated and commented on by experts.
  • Subjects must, in order to be eligible, not be using any antiaging or moisturizing products before-hand or during the study. They will also need to sign an informed consent.
  • One group will use the actual product while the other group uses a placebo.
  • For each visit, subjects will spend approximately 30 minutes in a controlled environmental room for application/ingesting purposes and results observance.

Got Your Outline?

Using a study schedule and study outline, you (as the product creator) would create a protocol. For the entire study, this would be the overriding document. The protocol would include the study schedule in detail, all the parameters that appear in the design of the study, and the methodology for grading scales and instrument used for expert graders. The primary investigator would sign the final protocol as well as the study sponsor and any sub investigators.

Final Suggestions

When, at a contract facility, placing a study of this nature, here are some things to look for.

Audit the laboratory for the following:

  • Technical staff
  • Training of expert graders
  • Calibration

Make sure the data makes sense because you are responsible for any claims made. Within the data, there should be some variance because, where your product is concerned, not all subjects will have the same reaction. There’s an old adage that holds up pretty well here: “If it looks too good to be true, it likely is.”Architectural Beauty can assist you with your clinical studies and trials, as well as every aspect of creating, packaging, testing, marketing, and more. If you would like to find out about additional information, contact us today.

It may seem strange, the thought of a beauty product containing something toxic. But it happens more frequently than most people would care to know. If you are creating a new product for the beauty industry, make sure that you are aware of which toxic beauty ingredients to avoid.

A Good Rule of Thumb

One rule of thumb that numerous individuals go by is the following: If I can’t pronounce it, I don’t want it in the product that I’m using on my body, face, etc.

Whereas, that’s not a bad idea, poison and tongue twisting ingredients don’t necessarily always go hand-in-hand! In fact, one of the healthiest plants known to mankind is responsible for a skin soothing extract called Tetrahydrodiferuloylmethane. The plant is turmeric, and its health benefits include (but are not limited to) helping to maintain a healthy heart, acting as an anti-inflammatory, having detoxifying capabilities, and it can boost cognitive abilities.

It may even help to prevent cancer and cystic fibrosis! As you can see, this is far from a poison even though its scientific name may be crazy difficult to pronounce.

Now let’s get to the truly toxic ingredients.

MEA/TAA/DEA

Monoethanolamine, triethanolamine, and diethanolamine. To put it bluntly, these are carcinogens. With cancer running rampant in the world today, the last thing you need to be putting on your face or body is something with a carcinogen ingredient. These have been found in sunscreen, fragrances, shaving creams, body washes, soaps, shampoos, and cosmetics.

Parfum/Fragrance

These ingredients are unregulated and can include harmful carcinogens and chemicals. Did you know that companies are allowed by law to keep the ingredients of individual fragrances a secret? They fall under the classification of “trade secret” or “confidential business information”. Unfortunately, some of the ingredients used to maintain color and scent in nail polish, lip balm, perfumes, and more have actually been banned in California for use in children’s toys!

SLES, SLS (Sulfate, Sodium Laurel – Ether)

Worst-case scenario, these – when mixed with other chemicals – can produce carcinogens. Best case scenario, they are irritants.  Surely, you have enough other irritants in your life without putting them on your skin or body. As a matter of fact, SLES and SLS are frequently used as industrial cleaners! Yet, they have been found in shampoo and soap.

Hydroquinone

While this is only a potential carcinogen, it is a respiratory toxin and an allergen that has already been banned in Australia, Japan, and Europe. It is used in products that claim to even and lighten skin tone, but it causes skin thinning and can decrease skin elasticity.

This Last One May Shock You – Mineral Oil

Yes, it’s true. Mineral oil is a byproduct of petroleum distillation. The same petroleum distillation used to produce gasoline. Unfortunately, mineral oil is used in styling gels, moisturizers, and – here it comes – baby oil! The Journal of Investigative Dermatology recently published completed research that revealed the cancer-causing properties of mineral oil.

Other Ingredients to Watch For

We only detailed a handful of them here, but there are numerous other toxic chemicals to watch for in your beauty products or to avoid if you’re creating your own line of beauty products. Here are a few more:

  • Triclosan – can alter hormone regulation and create carcinogenic chloroform.
  • Parabens (propylparaben, isobutylparaben, and methylparaben) – Possibly linked to the development of breast cancer.

When you want to be sure you’re doing everything right during the process of making and/or marketing your own beauty products, check with the experts such as those found at Architectural Beauty.

Have you created your very own lip balm? Have you used it with great success and even received rave reviews from the friends that tried it as well? If so, have you considered marketing it? If not, why not?

What’s So Special about Lip Balm?

A universal problem that plagues millions upon millions of people – chapped lips. Everyone from beach bums to ski hill slalom runners have suffered the pain and inconvenience of chapped lips. So, clearly, there is a necessity for this viable product idea. In this day and age of everything being green or natural, the fewer unnatural ingredients the better.

Do you think you have what it takes to make a product like that?

A Marketable Skill

Perhaps you have been searching for a fresh idea as a fledgling entrepreneur. Or, perhaps, you are an avid do-it-yourselfer that wants to channel your creativity into a side business. Regardless, a successful business can be built around the right do-it-yourself lip balm. There are recipes all over the Internet, but to create something fresh and exciting, you’ll want to put your own spin on them.

Let’s take a look at the different types of lip balms in existence.

Medicated Lip Balms

Many natural lip balm varieties, to soothe dry or chapped lips, include ingredients that alleviate cracked skin pain. The most common of these is camphor or menthol. Essential oils are included in any number of lip balms created by do-it-yourselfers just like you. Known for their numerous healing qualities, these oils are indispensable. As an example, for stress relief, you could include lavender.

Lip Balm with a Tint

Lip balm can be used for more than just chapped lip prevention and soothing. Tinted lip balm, while you’re treating your poor, sore lips, can add a pop of color! Best of all, there are unlimited colors/shades out there that could be used, including reds, purples, oranges, pinks, and more. Mica powder or a tiny bit of lipstick can be mixed in to create your favorite pigment.

Natural, Beeswax Lip Balm

Where lip balm is concerned, one of the best, most often-used natural ingredients is beeswax. Surely, you’ve heard of Burt’s Bees. There can be little doubt as to the main ingredient here!

Beeswax mixes well with other ingredients, is easy to order, and it’s extremely affordable. Though prices vary, for around nine dollars you can purchase one pound of beeswax pastilles/pearls.

Your Lip Balm Checklist

As suggested earlier, there are many lip balm recipes on the Internet. Here is one possible checklist to run through so that you will be prepared when you start creating your own exclusive brand of lip balm:

  • Lip balm tins or tubes
  • Mica powder
  • Essential oils
  • Coconut oil
  • Shea butter
  • Beeswax

Get Ready, Get Set… Create!

In a double boiler, you will put your coconut oil, Shea butter, and beeswax. Combine and stir them using a wooden spoon or spatula until thoroughly melted. Then add the scent of your choice. Keeping the hot water under the top of your double boiler (this keeps it from hardening), remove it from the heat and start mixing in your essential oils. Five to 10 drops are suggested as a starting point. If you have chosen to add a pop of color to your product, this is the time with a pinch of lipstick or mica powder.

All blended? It’s time to spoon the balm into a dropper or pipette. Transfer the balm into your tubes or tins and, for several hours, allow them to cool at room temperature.

Now get out there and market your product!

Architectural Beauty would like to help you in the creation, production, packaging, and marketing of your wonderful new lip balm. Contact us today to find out how we can be of assistance.