FDA regulations are harder to keep up with than the changes to income taxes every year! At best, it’s very nearly impossible for an entrepreneur to keep up with what’s okay with the FDA and what’s not. As well as regulations applying to your actual product, the FDA even has something to say about your packaging requirements.

The following are some regulations by the FDA that should be first and foremost in the minds of cosmetics product manufacturers.

Ingredient Safety

Each and every ingredient contained within a product, as well as the overall product itself, must be deemed, as long as it is used as intended, as safe. The controlling company or manufacturer is solely responsible for seeing to this.

Manufacturing Cleanliness

Supplies and product ingredients must be stored in a safe and clean manner. And a defined manufacturing process must be in place for every business. At any point in time, in order to determine manufacturing conditions, the manufacturing facilities can be inspected by the FDA. They will be looking for misbranding, adulterated cosmetics, and overall manufacturing safety.

Product Labeling

There are specific labeling requirements put forth by the FDA including, but not limited to, the fact that labels most contain the following:

  • The distributor or packer
  • Manufacturer’s address
  • Address and name of the business

There are exemptions that can apply in certain instances. Exemptions and details can be found in section 701.9 of Title 21 of the Code of Federal Regulations put forth by the FDA.

Cosmetics Classified As “Organic”

There is a specific regulation regarding the use of “organic” as a term that applies to a product. It pertains to cosmetics, even though it wasn’t written for cosmetics. Three main topics regulate the use of the word organic:

  • Labeling
  • Handling
  • Production

Check online, at the FDA’s website, for detailed information regarding organic labeling (i.e., various required percentages, definition of organic ingredients, etc.)

Regulations on Hybrids

A product is considered by the FDA to be both a drug and a cosmetic if it causes a change or improvement in appearance (i.e., cure or protection/prevention). Requirements relating to both drugs and cosmetics are rules and regulations to which this type of product must adhere. Requirements for drugs are far more robust than are cosmetics requirements.

The following would be considered hybrid products:

  • SPF protection makeup and moisturizers
  • Deodorants and antiperspirants
  • Anti-dandruff shampoos

That small list of three products will come as a huge surprise to some people! Imagine, your deodorant or dandruff shampoo being classified as a drug. But the FDA is very strict and will not hesitate to enforce the rules and regulations no matter the damage to the reputation or marketability of a product or company.

So, better safe than sorry.

Entrepreneurs have enough to worry about without having to concentrate on each and every FDA rule and regulation. It’s hard keeping up with the FDA! Today’s astute business person partners with professional organizations that can assist them in things like distribution, promotion, branding, packaging, manufacturing, testing, product formulation and development, and yes, any regulatory concerns that there may be.

We’re going to share with you a number of ways for today’s skincare product entrepreneurs to attract the attention of retail beauty buyers. Let’s look at how skincare brands approach beauty product retailers for the best results.

Always Do Your Research

There are a few things you should know before you pitch your product to a store, particularly a large one:

  • Why consumers will love your product
  • Why their store and your brand are perfect fit
  • Show them that you know their customers
  • Show them that you know their store

Expect Marketing Costs

Don’t be surprised when a store, in order for them to sell your product, wants you to be a contributing member when it comes to costs, such as marketing.

Keep It Simple

Here’s what to include when you send your product to a store in hopes of them being interested enough in your product to sell it: tell them why you want to target their customers, a one-page information sheet (keep it incredibly concise and brief), include samples. Done.

Recognize the Popularity of Naturals

Scientific marketing is out. Organic and/or natural is in. Consumers want to know exactly what’s going into their product and that it is as free of chemicals as it can possibly be.

Remain Hip and Trendy

Staying hip and trendy isn’t always easy because times are constantly changing. Keep your finger on the pulse of what’s going on around the world as it applies to your product. Rest assured, your competitor is!

Make Sure You’re Stocked

In the beginning, to keep costs down, many entrepreneurs start out with a small inventory. But if you’re going to be on the shelves of a large department store, you’re going to need enough product to fill two, three, or four shelves quickly.

Be Usable by All Skin Types

It’s not uncommon for a skincare product to focus on one skin type – i.e., oily, dry, mature, sensitive, etc. But to begin with, you want your product to be safe for and usable by all skin types. Branch off later.

It’s Okay to Be the New Kid in Town

Being new is nothing to be ashamed of but you have to make sure that you wow your buyers. As a new product, you can be featured in countrywide campaigns for new beauty finds, but you have to get your product out there and noticed.

Be Popular on Social Media

If you don’t exist on social media sites, you don’t exist at all. Build a following on Facebook, LinkedIn, Instagram, etc. To find out what opinions consumers hold of products, people generally check websites such as Compete.com and Google Trends.

 Be Innovative

People must want to buy what you are selling. Be innovative in your technology, application, ingredients, and packaging. Your customers want value!

If you have a skincare product that you would like to see on the shelves of your local drugstore, grocery store, etc., and you’re just not sure where to turn, she got the assistance of a professional. Marketing and development organizations can assist today’s entrepreneurs in areas of distribution, promotion, branding, packaging, production, testing, and so much more. Without the assistance of a professional company, you may not realize the success you’d hoped for. Don’t leave it to chance.

Cosmetics and beauty product customers are, for the most part, diehard, loyal consumers. It’s a serious business. But it’s also a business that includes a lot of competition. Without the right cosmetics packaging, how are you going to stand out in the crowd?

The Importance of Packaging

The first thing that people are going to see when they look on the shelf of their local store is the package in which your product is sold. There are numerous packages to choose from, so yours better stand out! But there’s more to great packaging than simply an eye-catching box or bag.

Before You Design… Prime

This step includes a few basic points:

  • Figure out who your ideal customer is – i.e., mature women, specific skin types, teenagers, etc.
  • Define the personality of your brand – now that you’ve figured out the identity of your customer, you’ll need to define the identity of your brand. Are you luxurious, classic, simple, or dark and edgy?
  • Devise a mood board – a mood board will help you through your design process as an inspiration. It will embody the personality of your brand through advertisements, colors, images, and more.

Research and Choices

This is actually where designing your cosmetic labels and beauty packaging begins.

Gathering up packaging info will take a little bit of research. First and foremost, you want to be FDA-compliant, so you’ll need information on that. Basically, this is where you grab every piece of information available on packaging. Here are some considerations:

  • Brand copy
  • Government warning labels
  • Expiration labels
  • Some type of image to a get the point across to your consumers that the product you are selling is cruelty free (no testing on animals)
  • Additional graphics and images

Design standards must be developed and will include the following:

  • Fonts
  • Colors
  • Styles

What Type of Packaging Should You Choose?

 It’s time to decide upon the physical packaging for your product. Packaging includes the following layers.

  • Inner packaging – In addition to outer packaging, what else do your customers have to go through before they actually get your product? That’s what is meant as inner packaging.
  • Outer packaging – When patrons scan the shelves at their local store, this is the first thing they’ll see. It also includes the bag in which cosmetics are packaged at your local retail store or the box that customer orders get shipped in.
  • Actual product packaging – This refers to a foundation bottle, compact, dropper, jar, sprayer, or tube in which your product comes. It’s what holds the actual product inside.

What Is Your Design’s Focal Point?

When choosing a design, this is the starting point. To get your message across, you actually have about a split second of time. Will your focal point concentrate on brand recognition? Then you’ll need a recognizable logo. This is your design’s core element.

 Finding a Cosmetic Packaging Designer

This is where you either hire a designer or figure out how to do it yourself. Though it’s not recommended, the do-it-yourself method can keep everything on a lower budget. But it’s not exactly advisable to cut corners on packaging design.

If you want to hire a designer, there are two basic ways of going about it:

  • Launch a design contest
  • Hire a freelancer

And, of course, the third way would be if you know someone that has had the experience already and they can recommend a reputable designer.

Ready, Set, Design!

As you create your design, remember to ask yourself the following questions:

  • Five years from now, will my design be relevant?
  • In 3D, how is my design going to look?
  • Against my competitors’ designs, will mine stand out?
  • Is the packaging easy to use and accessible?
  • Does my design clearly state the identity of the product inside?
  • Is this an attention-grabbing design?

Because packaging is such a huge part of cosmetics marketing, and because entrepreneurs are likely to have questions regarding packaging sourcing, it’s best to partner with a professional agency that is involved in marketing, brand identity, cosmetic development, and more. Avoiding common and unnecessary initial mistakes can expedite the success of a new product or product line.

Aloe is a plant grown in Arizona, Texas, and Florida, among other places with climates that are dry and hot. It is a cactus-like plant that produces two substances used in medicine – latex and gel. Found in the inner part of the aloe plant leaf, the gel is a clear, jelly-like substance. The latex is yellow in color and is just under the plant’s skin. Some aloe products contain both latex and gel, so they’re made from the entire crushed leaf. Medications with aloe gel, latex, or both, can be applied to the skin or taken by mouth.

Aloe Remedies by Mouth

Some individuals take aloe gel by mouth to help with diabetes, hepatitis, osteoarthritis, asthma, itching and inflammation, stomach ulcers, fever, inflammatory bowel diseases, radiation-related skin sores, for weight loss, and as a general tonic. Aloe extract can also be used for high cholesterol. The same chemical in gel form can be applied to the skin for canker sores and dry sockets in the mouth.

The latex in aloe can be taken by mouth to help for constipation as a laxative. It is also often used to help with colds, seizures, bleeding, colitis, depression, diabetes, glaucoma and vision problems, multiple sclerosis, varicose veins, joint inflammation, osteoarthritis, lack of menstrual periods, and hemorrhoids.

Aloe Remedies Applied to Skin

The gel in aloe is used to clear up acne. It has been shown that applying an aloe gel twice a day improves acne by nearly 35 percent. Other skin conditions such as diaper rash, inflamed skin, frostbite, bedsores, dandruff, wounds, radiation burns from cancer treatment, and scabies can be helped by aloe gel. A mixture of aloe gel and aloe extract is applied to the skin for scaly and itchy skin, sunburns, genital herpes, burns, and as an insect repellant.

Some people find that aloe gel also helps to heal inflammation in the mouth, along with dental plaque and gum disease, and it is used as an antiseptic. New products with aloe regularly arrive on the market.

Its Effectiveness

There is scientific evidence that suggests applying aloe gel on the skin will help to reduce the swelling, pain, and speed the healing of burns. It repairs frostbite, psoriasis, and skin sores. In people with first- or second-degree burns, some research shows that applying aloe cream can reduce healing time and wound size.

Other research also shows that an individual can reduce the pain from rashes in the mouth by using a mouthwash with aloe gel three times daily for 12 weeks or applying an aloe gel twice daily for 8 weeks.

For those with psoriasis, to reduce skin plaques, it is suggested to apply a cream with 0.5% aloe extract daily for four weeks.

Many individuals trying to lose weight have followed research suggesting using an aloe product containing 147 mg of aloe gel. Taken twice daily for 8 weeks reduces body weight and fat mass in overweight people diagnosed with prediabetes or diabetes.

How Does Aloe Work?

Aloe products can speed the healing of wounds by preventing cell death and improving blood circulation throughout the area. It also causes changes in the skin that help fights diseases such a psoriasis. Studies also show that certain types of fungi and bacteria are harmed by properties of aloe gel. The latex in aloe works as a laxative due to its chemicals.

Do you have an aloe product with which you would like to launch a business? Contact a professional company that offers a full service… from formulation to conception, and can help you with branding, marketing and other business solutions.