You see it all the time on television – companies exclaiming wild claims and all the extraordinary benefits of their beauty products. But are they all to be believed? No matter how long the product description, you may still be hesitant to believe that its moisturizing or antiaging properties will work. But, through clinical trials, real-life results can be realized. If more new brands took advantage of clinical trial opportunities, they may be more likely to succeed.
Have you created a product that you would like to see manufactured, branded, and promoted? Have you considered running some clinical trials on it? Let’s take a look at this method of testing and why it is important.
Why Do Consumers Like Clinical Trials?
When it comes to skincare and makeup products, various aspects can be revealed through different kinds of clinical trials. With this type of testing, the general credibility of a brand or product can be increased through claim substantiation, efficacy testing, dermal safety studies, and more. With their own eyes, potential customers will be able to view real life results through the information provided to them as a result of clinical trials. And to help buyers understand the true benefits of a product, clinical trials frequently include graphic illustrations and detailed statistics.
Should You Submit Your New Product to Clinical Trials?
What do you need to do before you can create a successful business? You need to find people who will purchase your products. To do that, you must create a loyal consumer group. That’s going to mean teaching people about your brand. All of this can be accomplished through an extensive clinical trial and smart marketing campaign. With hard facts and logic, you can convince consumers that your product is something they should not be without – clinical trials help do just that.
Who Do Brand Leaders Work With?
Cosmetic companies dealing with today’s leading brands work with a network that could be referred to as extremely diverse. It can include working with statisticians, biochemists, medical doctors, dentists, dermatologists, and more. Through the use of all of these individuals, companies stand a better chance of protecting their future growth and market share by instilling consumer confidence through the provision of legitimacy where their advertising campaigns and generated data is concerned.
Even though a company works with an extensive network such as that just described, however, clinical testing is still a major part of doing business.
Is Clinical Testing Required?
When it comes to cosmetics, the ingredients and products used and manufactured do not specifically require FDA approval (there are exceptions when it comes to color additives). They are, of course, required to be safe as long as consumers use them per their labeling instructions.
On the other hand, if you want to ensure the marketability of your product, you will subject it to clinical testing or trials. Human nature simply dictates that it is easier to trust something if it has been tested and the test results published.
What Do Clinical Trials Accomplish?
Clinical testing or clinical trials assess any effects that a cosmetic product might have on its consumers/users. It examines and considers the ingredients and their relevant toxicological endpoints. Also examined are possible systemic and local consumer exposure to the cosmetic.Architectural Beauty deals with safety, micro, and clinical testing. We assist in all aspects of product development through branding, packaging, manufacturing, and sales. No one should try going it alone in the cutthroat business of the cosmetic industry. It pays to have a seasoned professional on your side.