Starting a bath and body works business has any number of steps involved. You must choose the right product, execute proper brand development, figure out what your sales options are, and eventually market your new bath and body works item.
According to the experts, the following are tips on marketing your bath and body products.
Carefully Choose Your Closest Associates
This applies to many things in life, but we tend to do better when we are surrounded by people who encourage us to achieve our dreams. If someone else believes in your dreams, it’s just a little bit easier to believe in them yourself. So, if you’re going to market your bath and body works product, you’re going to want to surround yourself with people who believe in you and your product.
Additionally, if these people have already achieved big things themselves, and are willing to help you do the same, that’s a bonus!
Don’t Be in Such a Rush
Patience is a virtue. Rome wasn’t built in a day. All good things come to those who wait. Examples of the importance of fortitude and perseverance are everywhere you turn. And it can apply to your bath and body business as well. Particularly where branding is concerned. Take the time to figure out the kind of message you want to get across to your clients. Take a very close look at the competition. Why is your product better? What sets you apart? Even though you may be on a tight budget, be prepared to work with high-quality graphic designers, website developers, etc. It’s a worthwhile prospect so take the time you need to do it right.
Stand Out – Be Different
It isn’t enough to be able to make the same claims as your competitor. You need to be able to make additional claims that are better than your competitors’. Being just as good doesn’t cut it.
Your logo or labeling needs to be eye-catching and unique as well. There are hundreds of thousands of bath and body products out there and you need to not only be special but look special. Whatever is special and unique about your product, make sure that it is stated on your labeling.
Get Your Product Out There!
If you can’t get your product into the consumer’s hands, you’re not going to sell any product. People like to smell their bath and body products before they use them. Start gifting your product so that people can sample it. Hand it out as birthday gifts, to your kid’s coaches and teachers, at craft shows, etc. If they can smell it – they’re more likely to buy it. It might sound silly, but it’s true.
Also consider clinical testing. Whether you organize it yourself by mailing out “testers” or go through a professional organization that assists with clinical testing, it’s an important aspect of branding. If people can see that it was clinically tested and read the results for themselves, they are more likely to trust your product and your company. If you have bath and body products that you would like tested, promoted, branded, manufactured, marketed, etc., it is crucial that you have someone on your side that is experienced and knowledgeable. The experts at Architectural Beauty are exactly that. We can help you with all aspects of product development and promotion, as well as marketing, testing, and more.