You see it all the time on television – companies exclaiming wild claims and all the extraordinary benefits of their beauty products. But are they all to be believed? No matter how long the product description, you may still be hesitant to believe that its moisturizing or antiaging properties will work. But, through clinical trials, real-life results can be realized. If more new brands took advantage of clinical trial opportunities, they may be more likely to succeed.

Have you created a product that you would like to see manufactured, branded, and promoted? Have you considered running some clinical trials on it? Let’s take a look at this method of testing and why it is important.

Why Do Consumers Like Clinical Trials?

When it comes to skincare and makeup products, various aspects can be revealed through different kinds of clinical trials. With this type of testing, the general credibility of a brand or product can be increased through claim substantiation, efficacy testing, dermal safety studies, and more. With their own eyes, potential customers will be able to view real life results through the information provided to them as a result of clinical trials. And to help buyers understand the true benefits of a product, clinical trials frequently include graphic illustrations and detailed statistics.

Should You Submit Your New Product to Clinical Trials?

What do you need to do before you can create a successful business? You need to find people who will purchase your products. To do that, you must create a loyal consumer group. That’s going to mean teaching people about your brand. All of this can be accomplished through an extensive clinical trial and smart marketing campaign. With hard facts and logic, you can convince consumers that your product is something they should not be without – clinical trials help do just that.

Who Do Brand Leaders Work With?

Cosmetic companies dealing with today’s leading brands work with a network that could be referred to as extremely diverse. It can include working with statisticians, biochemists, medical doctors, dentists, dermatologists, and more. Through the use of all of these individuals, companies stand a better chance of protecting their future growth and market share by instilling consumer confidence through the provision of legitimacy where their advertising campaigns and generated data is concerned.

Even though a company works with an extensive network such as that just described, however, clinical testing is still a major part of doing business.

Is Clinical Testing Required?

When it comes to cosmetics, the ingredients and products used and manufactured do not specifically require FDA approval (there are exceptions when it comes to color additives). They are, of course, required to be safe as long as consumers use them per their labeling instructions.

On the other hand, if you want to ensure the marketability of your product, you will subject it to clinical testing or trials. Human nature simply dictates that it is easier to trust something if it has been tested and the test results published.

What Do Clinical Trials Accomplish?

Clinical testing or clinical trials assess any effects that a cosmetic product might have on its consumers/users. It examines and considers the ingredients and their relevant toxicological endpoints. Also examined are possible systemic and local consumer exposure to the cosmetic.Architectural Beauty deals with safety, micro, and clinical testing. We assist in all aspects of product development through branding, packaging, manufacturing, and sales. No one should try going it alone in the cutthroat business of the cosmetic industry. It pays to have a seasoned professional on your side.

Have you dreamed of creating your own skincare product and developing a business around it? What does it take to make that dream a reality? What are you going to need to know about skincare product branding in order to succeed at business?

Starting out with the appropriate ingredients is, of course, a great beginning. But to succeed, you’ll need memorable, strong branding to make your business and product trusted and well-known. Here are some tips to help the entrepreneur nouveau get started.

Your Presence on Social Media

These days, if it’s not on the Internet, it doesn’t exist. If you want people to buy your product you have to be easy to find when people are surfing the web. Twitter and Facebook are great ways to make customer connections. But rather than pushing people and giving them a hard sell, simply try making them aware of what’s going on: i.e., “There is an amazing new skin product out there that helps with ____.”

Get involved with your potential customers. This will help build a loyal fan base, create strong relationships, and land some impressive reviews to post on your website and other review sites.

Create Newsletters

Through your newsletter, you can outline the journey your brand has taken during the stages of development. It’s a great way to inform your customers and keep them coming back for more. Sending out newsletters to your customers gives them a feeling of being valued.

But don’t use your newsletters solely for promotional purposes.  Grab the attention of your readers by sharing relevant content. Naturally, you’re going to publish information about sales promotions and new products, but nobody wants their inbox to be full of nothing but useless promotional garbage.

Design Phenomenal Packaging

It can be quite a challenge, creating packaging that not only makes your product stand out among all the others available today, but that will be able to follow a consistent style design and look professional at the same time. The brand must be consistent enough that your customers will know that everything they’re looking at is under your brand; but each of your products should have a slightly different look to signify the range of products available. As an example, you might, for each product range, alter the colors of the package just slightly.

You Must Have a Website!

In this day and age, having a working website cannot be stressed enough! If you don’t have a presence on the web, don’t expect any business. And the quality of your website matters, as well. You might think that you can design your own website, but a professional website designer will likely be your best bet. You have enough to do, after all. You don’t need to be designing a website. With a professional website designer, they have but one job – to design phenomenal websites.

Got Your Logo Yet?

A stellar skincare brand will have a memorable, recognizable logo. That logo is going to be seen on invoices, business cards, newsletters, flyers, and your website; so it needs to work well with all of your products and be durable. If a signage company blows it up on the side of a billboard or scales it down for a small product, it’s got to work. Readability and simplicity are essential. The text should be legible, and the logo easily recognized. If you have any questions about skincare product branding, or if you’ve created a skincare product and are in need of someone to assist you with branding, there are professional services who help with exactly that. One such company is Agricultural Beauty. We deal with testing, finished product formulation, development, websites, and so much more.

Starting a bath and body works business has any number of steps involved. You must choose the right product, execute proper brand development, figure out what your sales options are, and eventually market your new bath and body works item.

According to the experts, the following are tips on marketing your bath and body products.

Carefully Choose Your Closest Associates

This applies to many things in life, but we tend to do better when we are surrounded by people who encourage us to achieve our dreams. If someone else believes in your dreams, it’s just a little bit easier to believe in them yourself. So, if you’re going to market your bath and body works product, you’re going to want to surround yourself with people who believe in you and your product.

Additionally, if these people have already achieved big things themselves, and are willing to help you do the same, that’s a bonus!

Don’t Be in Such a Rush

Patience is a virtue. Rome wasn’t built in a day. All good things come to those who wait. Examples of the importance of fortitude and perseverance are everywhere you turn. And it can apply to your bath and body business as well. Particularly where branding is concerned. Take the time to figure out the kind of message you want to get across to your clients. Take a very close look at the competition. Why is your product better? What sets you apart? Even though you may be on a tight budget, be prepared to work with high-quality graphic designers, website developers, etc. It’s a worthwhile prospect so take the time you need to do it right.

Stand Out – Be Different

It isn’t enough to be able to make the same claims as your competitor. You need to be able to make additional claims that are better than your competitors’. Being just as good doesn’t cut it.

Your logo or labeling needs to be eye-catching and unique as well. There are hundreds of thousands of bath and body products out there and you need to not only be special but look special. Whatever is special and unique about your product, make sure that it is stated on your labeling.

Get Your Product Out There!

If you can’t get your product into the consumer’s hands, you’re not going to sell any product. People like to smell their bath and body products before they use them. Start gifting your product so that people can sample it. Hand it out as birthday gifts, to your kid’s coaches and teachers, at craft shows, etc. If they can smell it – they’re more likely to buy it. It might sound silly, but it’s true.

Also consider clinical testing. Whether you organize it yourself by mailing out “testers” or go through a professional organization that assists with clinical testing, it’s an important aspect of branding. If people can see that it was clinically tested and read the results for themselves, they are more likely to trust your product and your company. If you have bath and body products that you would like tested, promoted, branded, manufactured, marketed, etc., it is crucial that you have someone on your side that is experienced and knowledgeable. The experts at Architectural Beauty are exactly that. We can help you with all aspects of product development and promotion, as well as marketing, testing, and more.

One healthy skin natural component is glycerin. (You may have seen it referred to as glycerol in ingredient studies.) It is hygroscopic – no matter if it is made synthetically, from animal sources, or from vegetable. What does that mean?

Let’s take a close look at the ingredient in today’s beauty products.

What Is Hygroscopic?

What this means, when it applies to glycerin, is that it helps keep skin moisturized by drawing in surrounding moisture. Humecant is another word for hygroscopic. In addition to that, sorbitol, sodium hyaluronate, hyaluronate acid, glycolic acid, and propylene glycol are also humecants.

NMF, or natural moisturizing factors of the skin, are mimicked by the beauty ingredient. That is one reason why, no matter the age of the skin or the skin type, glycerin is commonly compatible. Why is NMF replenishment so vital? Because of the products we frequently use on our skin, as well as the environmental exposure to which we subject it, as we age our skin suffers. This is due to its depleted natural moisturizing factor. So, the use of the ingredient helps keep skin healthy and younger looking.

Glycerin Is Good for Your Skin

There are many benefits of glycerin when it comes to skin, including hydration. Additional benefits can include the following:

  • A youthful look and improved skin resiliency.
  • Enhances the ability of other helpful ingredients to penetrate the uppermost layers of the skin.
  • The precious moisture barrier of skin is strengthened and fortified.
  • Dry skin can feel incredibly supple and soft thanks to the fact that it works easily with oils and emollients.
  • Acts as a shield to protect skin against irritation by environmental sources.

Glycerin for Hair

Certain types of hair can benefit greatly from the use of glycerin in proper amounts. And though your skin may feel better in summer than in winter, summer can have a devastating effect on certain hair types. The moisture retaining properties of glycerin-based products can be included in a summer hair regime to help tame your mane!

Some hair types (i.e., naturally curly) tend to be naturally dry. For others, chemicals and treatments may have dried the hair. Whatever the reason, if hair has a tendency to be brittle and dry, vegetable glycerin products can assist in returning and retaining moisture to the hair.

However, it is essential that large amounts not be used because of the consistency and absorbency of the ingredient. You can mix it with water or other products, depending on your needs. Using too much glycerin can weigh your hair down or give it a lifeless appearance.

Additional Uses of Glycerin

As beneficial as glycerin can be, it has benefits other than simply being used as a skin moisturizer. The following uses also apply to the ingredient:

  • May reduce skin irritation
  • Can be used to heal minor wounds
  • Has successfully been used to treat psoriasis
  • Is excellent for skin that is acne-prone

Do you have a new beauty product – with or without glycerin – that you would like tested, branded, promoted, etc.? Do you need some advice before all of that can be accomplished? At Architectural Beauty, we deal with all aspects of cosmetic and skin care product production, promotion, etc. If you would like additional information as to what we can do for you and your cosmetic product, contact us today.